Going Digital
"Digital Strategy" is more than a buzz word.
I recently read a super interesting article published on LinkedIn by Nick Ayton titled, "Digital by Design... The real story of Digital and what it means…" The article discusses how many companies today feel pressured to implement a "digital strategy" without knowing what it entails. "Digital" has become such a buzzword many business leaders believe that becoming "digital" will magically transform the business. It is a great read and by far one of the best definitions of digital strategy that I've read. Definitely worth checking out.