Today, I sat in on a workshop with Malin Johansson of Agera Kommunikation.  The workshop was about Rhetorics, Communication & Presentation Skills.  Her main focus was on "the how" of presenting and not necessarily "the what."  What I took away from her workshop were 3 key points:

1. Competition is fierce so build on your personalities.
2. You can't compete with your knowledge but no one can't compete with your personality.
3. People will take notice if you think outside the box.

Definitely some good pointers on branding yourself.